Creating content, and promoting it through all forms of digital media such as social media blogs, podcasts, web video, e-books, e-newsletters, and search engines is what inbound marketing is all about.
Here are five reasons to include inbound marketing as part of an overall digital strategy:
1. Lower Costs
It all starts with original, informative, keyword-rich content. Creating content, then digitally distributing it, usually costs less than paid media, such as PPC, online banners, etc. The costs are less than traditional media as well, such as the cost to produce and mail direct mail pieces.
2. More Qualified Leads
The Leads are more qualified. Because they found you based on their own research. Your customers desire this content, increasing the chances of conversion if the information is critical. A proven strategy used to increase ROI.
3. Inbound Marketing Is More Personal
Through the proper use of analytics, you’ll have a better idea of which products and services are in demand, which type of content and topics are attracting the most attention, and you’ll know where your leads are coming from. These results are crucial to your future marketing efforts, both inbound and outbound.
4. Increase Purchase Frequency
You’ll increase the chances of your past customers returning and making new purchases. These customers already know you and trust you, and they’ll share their experience with others. The added benefit is that they will also attract more customers.
5. Customer Service
Because this is a more personal way to communicate with your customer, you’ll be able to handle customer complaints/ issues in a more timely manner.
Keep in mind, content, Search Engine Optimization, and Social Media are the 3 vital elements of Inbound Marketing. But your efforts shouldn’t end there. Inbound Marketing works best when it is part of your overall marketing strategy. Separately none of marketing ventures would be very effective. By properly implementing these techniques as a whole, you’ll be able draw customers to your site, and possibly convert those leads into sales.
You don’t have to be an expert in any of those areas, the right internet marketing company will be able to implement all this and more so that your company can do what it does best.