Article marketing has been around since the invention of the printing press. This has been a way for a business to not only offer free advice in the form of an informational article but also free advertisement for their services. A good example would be an article on how to minimize your car repairs. At the end would be contact information on the auto repair facility if repairs are needed. Newspapers have printed these types of articles as a way of filling up their paper and keeping their writing budget at a minimum.
Since the introduction of the internet, article marketing has developed to take full advantage of this new technology to get their products introduced to the consumer. At first there were emails that have since been labeled as spam. These are unsolicited ads sent to the masses and have become an annoyance.
E-commerce has also taken another form on the internet. Article writing has made an explosion with the use of search engines. This had made it possible for webmasters and site operators to get the exposure of their sites into the hands of potential clients. By using keywords in an article that consumers use as search engine subjects, articles have become the main souse of directing traffic to particular web sites.
This type of marketing has become exploited with a large amount of junk content whose sole purpose is to direct consumers to specific websites. Low quality articles are becoming a rampant problem. This has discourages many search engine users that are looking for quality information but find at times misleading and at times content this is false.
Proper article marketing techniques will use quality writers that publish solid content that can be relied on. A quality article will leave a better impression on the consumers and their trust of the links on that particular web page will have a better chance of being clicked on.