If your company has spent a lot of money on its direct marketing material it makes very little sense to send them out in ordinary white or brown envelopes. Consumers are highly skeptical and likely to ignore typical marketing mail packages as they become desensitized to ordinary delivery methods.
Choosing an appropriate marketing mail envelope will impact your direct mail sales conversion rates in terms of capturing your audience through differentiating yourself from competitors. Marketing mail envelopes are available in metallic finishes, candy colours, branded print envelopes, bubble bags, static finish bags, transparent envelope packages and much more.
Of course bubble bags and static finish bags come in handy if you wish to include promotional goodies such as DVDs or samples with your direct marketing mailer. The disappointment surrounding a broken item is to be avoided at all costs.
Increasing your marketing mail return might be as easy as getting the envelope colours and textures right or might require consultancy with the envelope manufacturer.
Most professional promotional packaging companies are flexible in terms of applying existing graphics to a custom branded marketing envelope.If your direct mail marketing envelope reiterates your main message and pulls in the consumer - all the better! Of course custom-branded mail envelopes do cost more. A great way to cut down on costs is to choose a fantastic coloured envelope that your packaging company already has in stock and then printing labels to attach to the item.
One last aspect to consider is that of environmental responsibility. Many recycled papers and plastics are used in modern processes and a good marketing envelope supplier will have environmentally-friendly options available.
The crux of the matter is that apart from the practical aspects such as budget one has to consider the visual effect the mailer as a whole. A well thought-out campaign lose credibility with a hastily chosen envelope.
Choosing Direct Marketing Mail Envelopes