Lawyers often don't use all of the advertising available to them, and social media marketing is underused as a tool. It can be a great way to connect you to the public and give you better traffic to your websites when you use them.
They give you the ability to increase your search engine rankings, which in turn gives you more traffic to your website. This is a very affordable way to connect your firm to potential clients and provide an information service at the same time when you make sure that you have content on the videos and sites that are good for people to use.
Videos can enhance articles and other written content on blogs, or replace them entirely while allowing people to feel like they know you. YouTube is one of the most popular video sites with videos 10 minutes or less, and they can be used to discuss legal topics that can help you become known as an online expert.
Videos can be added to blogs as well. You can have your blog written by you, or you can pay someone to keep it updated with valid content. With blogs, it is important not to be a commercial since the better the information you offer, the more people will return to it and consider you for other legal needs.
Another underestimated aspect to media marketing is using podcasts. These allow you to create videos that can be downloaded onto mobile devices so people can watch them anywhere. By linking back to your blog, you can advertise yourself and give information that people will want to see, which can turn them into clients in the future. It can explain the ways you reach potential clients.
Many people forget that Myspace and Facebook can also provide a untapped source of marketing. Now they are used for more then social networking, and can be an effective tool. A general information page sponsored by you, especially on Facebook, will be more effective then a fan page for your firm. It can add value to your marketing, and point them to other links and video.
You can also point your business card to the sites you are using, so people can get more information and see your knowledge in action. This type of social media marketing can be very effective and put a face to your law firm and help you expand your clientele.