LifeVantage is a network marketing company that produces anti-aging products based on the Protandim supplement. The company was founded in 2003 using a retail business model, but changed to mlm/network marketing in 2009. In 2005, TV specials by ABC, the Today Show and PBS helped the stock reach $20 per share, but lack of sales resulted in a decline in stock price to less than $.10 by the end of 2008. It had tripled in value as of this writing. David Brown, formerly with Metabolife, is the company CEO. In-house legal counsel, Eric Marchant, has past experience with hundred million dollar MLMs.
The company has a simple product line with only two core products: a daily supplement and a skin cream. Both are based on Protandim, which is an antioxidant enzyme co-discovered by Dr. Joe McCord (the company's Director of Science) in 1968 at Duke University. Rather than introducing external antioxidants to the system, Protandim stimulates the body's natural production of antioxidants, which is shown by clinical trials to be many times more effective than simply using external antioxidants. Over 20 universities have studied Protandim in relationship to its effect on anti-aging and disease.
The cost of Protandim is relatively affordable at $39 for a month's supply on autoship. This isn't bad at all for a product that is clinically proven to reduce oxidative stress by slowing down the rate of cell aging to the level of a 20 year old.
Can you make money with LifeVantage? The compensation plan seems to be entirely legal, based on unilevel compensation plan with 9 levels. A potential matching bonus is offered on the first 4 levels and it is possible to qualify for coded bonuses through unlimited depth. These combined features should provide adequate up-front payments as well as the important long-term residual income.
LifeVantage seems to have a winning combination including an affordable product with proven results. The main issue in our mind would be the over-crowded market space for nutritional companies in network marketing. Even with winning products and a killer compensation plan it is easy to become lost in all the "noise." Every company claims to have the best products to meet the demands of the aging "baby boomer" population.
Marketing will be the key to anyone's success in LifeVantage. A simple, duplicatable marketing system is the best approach, which can be coupled with more advanced attraction marketing techniques using the power of the Internet to spread the word.