The recent growth in mobile technology has revolutionized the concept and usage of mobile phones. Gone are the days when mobile phones were just some equipment used to make and receive calls along with some other very basic functionalities. The emergence of new technologies has brought in a host of new features and functionalities that have redefined the necessity and usage of mobile phones. Mobile marketing is one such practice which is growing every day. With over five billion customers in the list, this new form of advertising has taken over the market completely. Today, mobile phones are being used by almost every big and small company to use SMS marketing for making the most of their business and reap greater benefits. Using short codes for mobile marketing has, thus, become a popular practice to advertise different types of services and products. Some of the commonly used services include ring tone orders, voting, quizzes, etc.
Although very popular and effective, there are certain aspects that you need to keep in mind to make the most of mobile marketing. Mobile optimized web pages are one of the primary requirements for such kind of marketing. These kinds of web pages help in making your advertising properly visible to the viewers. There is no point if you advertise your product/service and no one is able to view it. You can reap the benefits of advertising only when you reach out to your target audience. Figuring out your customer base is another important aspect. Once you know who you want to reach you can use your marketing plan effectively. This plan should also be well thought out and executed accordingly.
Mobile marketing has now superseded internet marketing because of increasing mobile activities.
The marketing world has now started using mobile phones as an effective mode of marketing. Advertising through the SMS service has become one of the latest and most effective trends to publicize your product/service. Even the present websites are designed to support mobile activities so that they can be used for SMS marketing. The process of mobile marketing is pretty simple. To reach your customers, you need to use multimedia messages or short codes as text. Mobile and SMS marketing associations supervise the standards of these sent messages for marketing purposes.
Using short codes is an integral part of mobile marketing. These codes refer to short telephone numbers specially formed for SMS marketing. These numbers are used for sending MMS and SMS services to other mobile phones as well as landline numbers. Short codes are used widely by most companies to gauge their customer reference and thus, every business owner has now started investing in SMS marketing. They also help in gaining customer feedback, getting subscribed or unsubscribed for varied services.
One of the effective modes of using this kind of marketing to your benefit is to survey your competitors. It is advisable to find out how your competitors are using mobile phones for SMS marketing to market their products/services. A thorough research will help you analyze your marketing plan and make alterations to it accordingly. You can also join SMS clubs to get regular alerts about the current market trends and customer behavior. Alternatively, applications supporting geo location features can also be a good option.
Just as all other marketing process, the purpose behind this kind of marketing is also to capture maximum traffic. Getting maximum traffic involves a two step process. The first step is to make the customers subscribe to your service. In order to make them subscribe, you can keep some special offers or prizes. In return, they provide their email addresses. Once you have the email addresses you can start making money depending on the number of subscriptions.
To make your products/services easily available to your customers, you can provide them with codes. This will allow them to reach you from anywhere and at any time. Owning codes could be an expensive matter. Therefore, you can share your codes to make it more economical. However, you need to keep your keywords unique so that all messages to the code with that specific reaches you.
With its varied advantages and profit making possibilities, mobile marketing is grabbing the marketing world quickly. The reason that the conversion rates of SMS marketing is much more than any other form of marketing, including internet marketing has contributed to this growth. This is the only form of marketing that gets complete and sole attention of the user and does not have other ads for distraction. Moreover, the short codes have made it even simpler because there is no need of regular keyword updates, or complicated algorithms involved.