There is no doubt that using print ad tracking services can significantly increase your advertising budget's return on investment. The advanced software that is available these days allows you to determine what ads are bringing you business. Many businesses are able to eliminate half of their adverting campaigns while maintaining the print advertisements that work.
Using this software does require a bit of pre-planning. When deciding what ads to publish in the Yellow Pages, you want to place one of the pre-determined unique phone numbers that was supplied to you within the advertisement.
Once all of your ads have all these numbers in place, you can start tracking. The entire tracking process is done automatically. You can even view the successful ads by geographical location! This is very effective when determining what areas to base your direct mail campaigns around. The statistics on each ad is displayed in the "back office", which will tell you everything you need to know to determine which ads to keep, and which ads to drop.
These days, it is extremely important to keep an eye on your businesses expenses. The advertising budget for most businesses is a sensitive issue. Many people feel that it is the expendable. The fact is, they are partially right. There is no reason for anyone to keep ads running when they are not doing anything but hurting your bottom line. That being said, effective advertising is completely essential to the success of a business... but it can be regulated and targeted, which can be much less of a burden on your businesses bottom line.