Advertising and marketing may play vital role in any organizations’ competitiveness. Most advertizing campaigns are more or less similar in achieving meaningful results. However the approach one company follows may differ in several ways. Of all the advertizing techniques, if any would say the most cost-effective method is the online marketing which includes direct and indirect methods.
As we see the information revolution these days the anything classified as information is omnipresent. However to find the right site at right time is time consuming, so a better way of communicating relevant messages adding creativity is the norm of new approach in advertising. The marketing scenario is now exploiting the web to reach every possible end of finding a potential customer.
Video marketing is seen as strategic approach a company can adopt for its public relations. The power of ad via social media and video media over wide area of interest has seen the impact to be enormous but whatever the end result left to open discernment.
Until now we know only a picture is worth thousand words, now the time has already come to change the way we perceive the world around us. It is correct to say a video is worth million words. To facilitate such thing to happen the You Tube has been highly successful in overwhelming the web with unprecedented traffic.
We definitely need to acknowledge the advancement was due to high speed broadband technology since video transmission requires much speed and high bandwidth. Imagine the power and capacity reached by You Tube socialization. It is not surprising to notice the staggering amount of page views reaching about 2.4 billion views when it was first started.
For instance videos can benefit many customer who are interested demonstration of products and services before they purchase. People can be informed about any product which gives good appreciation and comments so that there is less control on the ownership of the product.
To create specific information about the companies’ interests to targeted audience who are more likely to become stakeholders of the company might use such free web marketing. The general rule is that we could never reach potential audience with conventional advertising techniques whereas the web gives ample scope for the company to be seen from anywhere.
Some important things need be taken into consideration to review how far marketing using non-conventional methods are useful.
- A good theme in the video produced can convey a message while entertaining.
- Professional videos are more appealing to majority of audience since the quality and technique will influence the viewers’ appreciation
- focused to lead something meaningful which will cast more interest in the viewing group.
Creative persons can direct the web traffic and reconcile with strategic audience. Marketing on the web may require some tools, for example the YouTube gives the platform to better explain and entertain audience.
Business take advantage of Video marketing as an effective method of reaching people but in the end they want to make money.